Dwyer
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.. - 3rd ed.. - Boston McGraw-Hill/Irwin 2006. - xxix, 683p. ill., charts 26cm
Includes index p.661 - 683
0072865784
Marketing
658.8 DWY 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.. - 3rd ed.. - Boston McGraw-Hill/Irwin 2006. - xxix, 683p. ill., charts 26cm
Includes index p.661 - 683
0072865784
Marketing
658.8 DWY 2006