Kim
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston Harvard Business School Publishing Corporation 2005. - xv, 238p. 24cm
Includes bibliohraphy and index p.223 - 238
1591396190
Market segmentation
New products
658.802 KIM 2005
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston Harvard Business School Publishing Corporation 2005. - xv, 238p. 24cm
Includes bibliohraphy and index p.223 - 238
1591396190
Market segmentation
New products
658.802 KIM 2005