Bowen
Building high-tech product companies : the maelstrom effect / James E. Bowen. - Mason, Ohio Thomson/South-Western 2004. - xvi, 223p. ill. 24cm
Includes index p.211 - 223
0538727012
High technology industries--Marketing
High technology--Marketing
New products--Management
658 BOW 2004
Building high-tech product companies : the maelstrom effect / James E. Bowen. - Mason, Ohio Thomson/South-Western 2004. - xvi, 223p. ill. 24cm
Includes index p.211 - 223
0538727012
High technology industries--Marketing
High technology--Marketing
New products--Management
658 BOW 2004