Lindstr?m
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom; foreword by Philip Kotler. - London Kogan Page 2005. - xii, 237p. ill. 24cm
Includes bibliographical references and indexs
0749443715
Brand name products
Business names
658.827 LIN 2005
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom; foreword by Philip Kotler. - London Kogan Page 2005. - xii, 237p. ill. 24cm
Includes bibliographical references and indexs
0749443715
Brand name products
Business names
658.827 LIN 2005