McDonald, Malcolm
Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. - 7th ed.. - United Kingdom John Wiley & Sons 2011. - xvi, 573p ill 25cm
Includes index.
9780470669976
Marketing--Management
Marketing--Planning
658.802 MCD 2011
Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. - 7th ed.. - United Kingdom John Wiley & Sons 2011. - xvi, 573p ill 25cm
Includes index.
9780470669976
Marketing--Management
Marketing--Planning
658.802 MCD 2011