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Cateora, Philip R

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th. ed.. - New York McGraw Hill/Irwin 2013. - xxxiii, 638p ill 28cm

ISBN: 0073529974

Subjects--Topical Terms:
Export marketing
International business enterprises

Dewey Class. No.: 658.84 CAT 2013

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