Luther, William M.
The marketing plan : how to prepare and implement it / William M. Luther.. - 4th ed.. - New York AMACOM c2011. - xi, 292p ill 23cm
Includes bibliographical references and index
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
9780814416938
Marketing
658.802 LUT 2011
The marketing plan : how to prepare and implement it / William M. Luther.. - 4th ed.. - New York AMACOM c2011. - xi, 292p ill 23cm
Includes bibliographical references and index
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
9780814416938
Marketing
658.802 LUT 2011