Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.. - 12th ed.. - New York McGraw-Hill Irwin c2013. - xxvii, 772 p. col. ill. ; 27 cm.+ 1 CD-ROM (4 3/4 in.)
LC Copy 1 imperfect: accompanying CD-ROM wanting
Includes bibliographical references and index
9780077645557
Consumer behavior--United States
Consumer behavior--Case studies--United States
Market surveys--United States
658.83420973 HAW 2013
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.. - 12th ed.. - New York McGraw-Hill Irwin c2013. - xxvii, 772 p. col. ill. ; 27 cm.+ 1 CD-ROM (4 3/4 in.)
LC Copy 1 imperfect: accompanying CD-ROM wanting
Includes bibliographical references and index
9780077645557
Consumer behavior--United States
Consumer behavior--Case studies--United States
Market surveys--United States
658.83420973 HAW 2013