Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.. - Boston Irwin/McGraw-Hill 1999. - xxix, 670p. ill. 26cm - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0256221332
Marketing
658.8 DWY 1999
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.. - Boston Irwin/McGraw-Hill 1999. - xxix, 670p. ill. 26cm - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0256221332
Marketing
658.8 DWY 1999