000 -LEADER |
fixed length control field |
00602nam a2200217#a 4500 |
001 - CONTROL NUMBER |
control field |
0000015688 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073016344 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 ETZ 2007 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Etzel |
245 #0 - TITLE STATEMENT |
Title |
Marketing |
Statement of responsibility, etc. |
/ Michael J. Etzel, Bruce J. Walker, William J. Stanton. |
250 ## - EDITION STATEMENT |
Edition statement |
14th ed.. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
McGraw-Hill Irwin |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 706p |
Other physical details |
ill., col. |
Dimensions |
28cm + 1 CD-ROM (4 3/4in.) |
365 ## - TRADE PRICE |
Currency code |
MYR |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stanton, William J. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Bruce J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book-GN |