| 000 -LEADER |
|---|
| fixed length control field |
00717nam a2200229#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000019785 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324300824 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 BLY 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bly |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs |
| Statement of responsibility, etc. |
/ Robert W. Bly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason |
| Name of publisher, distributor, etc. |
Thomson |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 229p. |
| Other physical details |
ill. |
| Dimensions |
24cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index p.222 - 229 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Selling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
