| 000 -LEADER |
|---|
| fixed length control field |
00673nam a2200229#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000027440 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324322712 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.113 PAR 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Donald |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising campaign strategy : a guide to marketing communication plans |
| Statement of responsibility, etc. |
/ Donald E. Parente.. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason,Ohio |
| Name of publisher, distributor, etc. |
Thomson-South-Western |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi,400p. |
| Other physical details |
ill. |
| Dimensions |
24cm. |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
