| 000 -LEADER |
|---|
| fixed length control field |
00756nam a2200229#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000027686 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136049968 |
| Qualifying information |
(casebound) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
620.00688 MOH 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohr, Jakki J. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing of high-technology products and innovations / / Jakki Mohr, Sanjit Sengupta, Stanley Slater. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ |
| Name of publisher, distributor, etc. |
Pearson Education, Inc. |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 538 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26cm. |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
High technology industries |
| General subdivision |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sengupta, Sanjit |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Slater, Stanley F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
