| 000 -LEADER |
|---|
| fixed length control field |
00650nam a2200205#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000028758 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077545567 |
| Qualifying information |
(2nd copy) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 MAR 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
2011 update to marketing management |
| Statement of responsibility, etc. |
/ Greg W. Marshall, Mark W. Johnston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 48p. |
| Dimensions |
28cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Booklet update of "Essentials of marketing management" (ISBN:9780078028786) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnston, Mark W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
