| 000 -LEADER |
|---|
| fixed length control field |
00606nam a2200193#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000004531 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0024182648 |
| Qualifying information |
(pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 SUD 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sudharshan, Devanthan |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : relationships, offerings, timing, and resource allocation |
| Statement of responsibility, etc. |
/ D. Sudharshan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliff, New Jersey |
| Name of publisher, distributor, etc. |
Prentice Hall |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 446p |
| Other physical details |
ill |
| Dimensions |
24cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
