| 000 -LEADER |
|---|
| fixed length control field |
00553nam a2200193#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000004599 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750626429 |
| Qualifying information |
(pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 MCD 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Pocket guide to the marketing plan |
| Statement of responsibility, etc. |
/ Malcolm H. B. McDonald, Peter Morris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford |
| Name of publisher, distributor, etc. |
Butterworth Heinemann |
| Date of publication, distribution, etc. |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
87p. |
| Other physical details |
ill. |
| Dimensions |
19cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
comic books, strips, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morris, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
