| 000 -LEADER |
|---|
| fixed length control field |
00755nam a2200253#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000006608 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256122407 |
| Qualifying information |
(pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 ENG 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Engel |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Promotional strategy : managing the marketing communications process |
| Statement of responsibility, etc. |
/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Irwin McGraw Hill |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 624p. |
| Other physical details |
ill. |
| Dimensions |
24cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
The Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kinnear, Thomas C |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Warshaw, Martin R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
