| 000 -LEADER |
|---|
| fixed length control field |
00643nam a2200217#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000006912 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256160511 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 JOH 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johansson |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Global marketing : foreign entry, local marketing and global management |
| Statement of responsibility, etc. |
/ Johny K. Johansson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago |
| Name of publisher, distributor, etc. |
Irwin |
| Date of publication, distribution, etc. |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 716p. |
| Other physical details |
col. ill. |
| Dimensions |
24cm |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
