| 000 -LEADER |
|---|
| fixed length control field |
00787nam a2200241#a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000010138 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256261253 |
| Qualifying information |
(pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 CRA 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management cases |
| Statement of responsibility, etc. |
/ David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Irwin McGraw-Hill |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 624p. |
| Other physical details |
col. ill. |
| Dimensions |
25cm |
| Accompanying material |
1 diskette (3 1/2in). |
| 365 ## - TRADE PRICE |
|---|
| Currency code |
MYR |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
The Irwin/McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crittenden, Victoria Lynn |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book-GN |
