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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco van Gelder.

By: Van GelderMaterial type: Text

TextPublisher: London Kogan Page 2003Description: ix, 260p. ill. 25cmISBN: 0749440236 Subject(s): Brand name products -- Planning | Export marketingDDC classification: 658.827 GEL 2003

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Item type	Current location	Call number	Materials specified	Copy number	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.827 GEL 2003 (Browse shelf)		37829	Available		0000039240

Includes bibliographical references and indexs

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