Power brand : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perry.
Material type:
TextPublisher: Weinheim Wiley-VCH Verlag GmbH & Co. 2007Description: xii, 274p. ill.(some col.) 24cmISBN: 978352750820 Subject(s): Brand name productsDDC classification: 658.827 RIE 2007
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 658.827 RIE 2007 (Browse shelf) | Available | 0000042132 |
Includes bibliography p.267 - 269
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