Koha online catalog › Details for: Strategic brand management : building, measuring, and managing brand equity

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: KellerMaterial type: Text

TextPublisher: Upper Saddle River Pearson/Prentice Hall c2008Edition: 3rd edDescription: xxi, 692p. ill. (cheifly col.) 27cmISBN: 9780132336222 Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL 2008

List(s) this item appears in: JKA LATEST

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Item type	Current location	Call number	Materials specified	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.827 KEL 2008 (Browse shelf)		Available		0000044767

Includes index p.679-692

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