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Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.

By: LovelockContributor(s): Patterson, Paul G | Walker, Rhett HMaterial type: Text

TextPublisher: Frenchs Forest Pearson Education Australia 2007Edition: 4th edDescription: xiii, 608p. ill. 25cmISBN: 9780733986789 Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- MarketingDDC classification: 658.8 LOV 2007

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Item type	Current location	Call number	Materials specified	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.8 LOV 2007 (Browse shelf)		Available		0000044764

Includes indexes p.601-608

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