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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: HooleyContributor(s): Nicoulaud, Brigitte | Piercy, Nigel FMaterial type: Text

TextPublisher: England Pearson 2008Edition: 4th edDescription: xviii, 614p. ill. 24cmISBN: 9780273706977 Subject(s): Marketing -- Management | Target marketingDDC classification: 658.802 HOO 2008

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Item type	Current location	Call number	Materials specified	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.802 HOO 2008 (Browse shelf)		Available		0000047089

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