Advertising secrets of the written word : the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs / Joseph Sugarman.

By: SugarmanMaterial type: TextTextPublisher: Las Vegas Delstar 1998Description: xv, 312p. ill. 26cmISBN: 1891686003 Subject(s): Advertising copy -- Handbooks, manuals, etc | Advertising, direct-mail | Direct marketingDDC classification: 659.133 SUG 1998
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