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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublisher: New York, NY McGraw-Hill/Irwin c2012Edition: 13th edDescription: xl, 640, 32, 10p. col. ill. 28cmISBN: 9780078028885 Subject(s): MarketingDDC classification: 358.8 PER 2012

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Item type	Current location	Call number	Materials specified	Vol info	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	358.8 PER 2012 (Browse shelf)		13th ed.	Available		0000052849

Includes bibliographical references and indexes

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