Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublisher: New York McGraw Hill 2009Edition: 5th edDescription: xxviii, 708p ill 26cmISBN: 9780073380933 Subject(s): Customer services | Marketing | Service industries -- MarketingDDC classification: 658.8 ZEI 2009
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.8 ZEI 2009 (Browse shelf) | Available | 0000052909 |
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