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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr..

By: Mullins, John W. (John Walker)Contributor(s): Walker, Orville CMaterial type: Text

TextPublisher: Boston McGraw-Hill Irwin c2010Edition: 7th edDescription: xxi, 551p ill 26cmISBN: 9780073381169Subject(s): Marketing -- ManagementDDC classification: 658.8 MUL 2010

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Item type	Current location	Call number	Materials specified	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.8 MUL 2010 (Browse shelf)		Available		0000052907

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Previous	658.8 MCN 2006 Business to business market research : understanding and measuring business markets	658.8 MOL 1995 The buck starts here : profit-based sales & marketing made easy	658.8 MOR 2003 Promote your business : how to write effective marketing material for your small business	658.8 MUL 2010 Marketing management : a strategic decision-making approach	658.8 NER 2003 Creative Business : the making of addictive stories	658.8 NIK 1992 Asas pemasaran	658.8 NIK 1992 Asas pemasaran	Next

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