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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: Text

TextPublisher: New York McGraw-Hill Irwin c2011Edition: 10th edDescription: xviii, 830p. ill. 27cmISBN: 9780073530055 Subject(s): Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.8 PET 2011

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Item type	Current location	Call number	Materials specified	Vol info	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	658.8 PET 2011 (Browse shelf)		10th ed.	Available		0000052886

Includes bibliographical references and index

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