Boomer marketing : selling to a recession resistant market / Ian Chaston.
Material type:
TextPublisher: New York Routledge c2009Description: xii, 265p ill 24cmISBN: 9780415489621Subject(s): Baby boom generation -- United States | Market segmentation -- United States | Middle-aged consumers -- United States | Target marketing -- United StatesDDC classification: 658.804 CHA 2009
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.804 CHA 2009 (Browse shelf) | Available | 0000053401 |
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