Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type:
TextPublisher: New York Free Press c2000Description: xii, 351p ill 25cmISBN: 9781439172919 Subject(s): Brand name products -- United States -- ManagementDDC classification: 658.827 AAK 2000
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Perpustakaan Ibnu Khaldun General Collection | 658.827 AAK 2000 (Browse shelf) | Available | 0000053474 |
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| 658.823 STE 1995 Packaging as an effective marketing tool | 658.823 STE 1995 Packaging as an effective marketing tool | 658.823 STE 1995 Packaging as an effective marketing tool | 658.827 AAK 2000 Brand leadership | 658.827 CHE 2008 Luxury brand management : a world of privilege | 658.827 DUN 2005 Principles of advertising & IMC | 658.827 DUN 2005 Principles of advertising & IMC |
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