Hey, Whipple, squeeze this : the classic guide to creating great ads / Luke Sullivan, Edward Boches.
Material type: TextPublisher: Hoboken, New Jersey : Wiley, 2016Edition: Fifth edition, fully updatedDescription: ix, 438 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119164005 (paperback)Subject(s): Advertising and promotion | BUSINESS & ECONOMICS |x Advertising & PromotionAdditional physical formats: Online version:: Hey, Whipple, squeeze thisDDC classification: 659.132 SUL 2016 Online resources: Cover image Summary: "The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work"-- Provided by publisher.Summary: "Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print and outdoor ads. Creativity is still king. The lessons about writing and art direction contained in four previous editions of Whipple are still relevant. But this new edition contains important new chapters and updates that bring Whipple firmly into the new digital world. This new edition is updated for the digital age to include new material, covering topics such as: - The Supreme Importance of Authenticity: Figuring out how to say it believably - The Virtues of Simplicity: Figuring out how to say it quickly - Why is the Bad Guy always more Interesting?: Leveraging conflict for faster idea building - Storytelling Platforms: Creating ideas that create ideas"-- Provided by publisher.Item type | Current location | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Book-GN | Perpustakaan Ibnu Khaldun General Collection | Non-fiction | 659.132 SUL 2016 (Browse shelf) | 00057998 | Available | 0000057998 |
Browsing Perpustakaan Ibnu Khaldun shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser
658.8342 JAR 2018 Dinamika pengguna tua : cabaran kepenggunaan Malaysia negara maju / | 659.1 BAR 2016 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / | 659.1 SHE 2014 Controversies in contemporary advertising / | 659.132 SUL 2016 Hey, Whipple, squeeze this : the classic guide to creating great ads / | 664.09 KHA 2006 Lukisan kejuruteraan berbantu komputer | 664.09 KHA 2006 Lukisan kejuruteraan berbantu komputer | 664.09 WAG 2016 Multilayer flexible packaging |
Revised edition of the author's Hey Whipple squeeze this!, 2012.
Includes bibliographical references (pages 403-420) and index.
"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work"-- Provided by publisher.
"Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print and outdoor ads. Creativity is still king. The lessons about writing and art direction contained in four previous editions of Whipple are still relevant. But this new edition contains important new chapters and updates that bring Whipple firmly into the new digital world. This new edition is updated for the digital age to include new material, covering topics such as: - The Supreme Importance of Authenticity: Figuring out how to say it believably - The Virtues of Simplicity: Figuring out how to say it quickly - Why is the Bad Guy always more Interesting?: Leveraging conflict for faster idea building - Storytelling Platforms: Creating ideas that create ideas"-- Provided by publisher.
There are no comments on this title.