World of mouth marketing / Jerry R. Wilson.
Material type:
TextPublisher: New York John Wiley and Sons Publications 1991Description: xv, 245p. ill. 23cmISBN: 0471524956 Subject(s): Advertising -- United State | Customer behaviour -- United States | Customer satisfaction -- United States | Customer service -- United States -- Public opinion | Public opinion -- United StatesDDC classification: 658.812 WIL 1991
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 658.812 WIL 1991 (Browse shelf) | 3283 | Available | 0000003558 |
Includes bibliographical references and index
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