Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more / Alvin Eicoff.
Material type: TextPublisher: Illinois NTC Business Books 1995Description: viii, 233p. ill. 24cmISBN: 0844235180 Subject(s): Advertising media planning | Broadcast advertising | Direct marketingDDC classification: 658.872 EIC 1995Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Book-GN | Perpustakaan Ibnu Khaldun General Collection | 658.872 EIC 1995 (Browse shelf) | 411 | Available | 0000000419 | ||
Book-GN | Perpustakaan Ibnu Khaldun General Collection | 658.872 EIC 1995 (Browse shelf) | 412 | Available | 0000000420 | ||
Book-GN | Perpustakaan Ibnu Khaldun General Collection | 658.872 EIC 1995 (Browse shelf) | 1693 | Available | 0000001764 |
Includes bibliographical references and index
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