Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more / Alvin Eicoff.

By: EicoffMaterial type: TextTextPublisher: Illinois NTC Business Books 1995Description: viii, 233p. ill. 24cmISBN: 0844235180 Subject(s): Advertising media planning | Broadcast advertising | Direct marketingDDC classification: 658.872 EIC 1995
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Item type Current location Call number Materials specified Copy number Status Date due Barcode
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.872 EIC 1995 (Browse shelf) 411 Available 0000000419
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.872 EIC 1995 (Browse shelf) 412 Available 0000000420
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.872 EIC 1995 (Browse shelf) 1693 Available 0000001764

Includes bibliographical references and index

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