Marketing plans that work : targeting growth and profitability / Malcolm McDonald and Warren J. Keegan.
Material type:
TextPublisher: Boston Butterworth-Heinemann 1997Description: viii, 236p. 24cmISBN: 0750698284Subject(s): Marketing -- PlanningDDC classification: 658.802 MCD 1997
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 MCD 1997 (Browse shelf) | 399 | Available | 0000000407 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.802 MCD 1997 (Browse shelf) | 400 | Available | 0000000408 |
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| 658.802 MCD 1987 Pocket guide to the marketing plan | 658.802 MCD 1987 Pocket guide to the marketing plan | 658.802 MCD 1997 Marketing plan that work : targeting growth and profitability | 658.802 MCD 1997 Marketing plans that work : targeting growth and profitability | 658.802 MCD 1997 Marketing plans that work : targeting growth and profitability | 658.802 MCD 2011 Marketing plans : how to prepare them, how to use them | 658.802 MCD 2011 Marketing plans : how to prepare them, how to use them |
Includes index
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