Tested advertising methods / John Caples; revised by Fred E. Hahn; foreword by David Ogilvy; introduction by Gordon White.

By: CaplesMaterial type: TextTextPublisher: New Jersey Prentice Hall 1997Edition: 5th edDescription: xxvi, 278p. 23cmISBN: 013244609X Subject(s): AdvertisingDDC classification: 659.132 CAP 1997
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Item type Current location Call number Materials specified Copy number Status Date due Barcode
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
659.132 CAP 1997 (Browse shelf) 3739 Available 0000004034
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
659.132 CAP 1997 (Browse shelf) 3740 Available 0000004035

Includes index

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