Tested advertising methods / John Caples; revised by Fred E. Hahn; foreword by David Ogilvy; introduction by Gordon White.
Material type: TextPublisher: New Jersey Prentice Hall 1997Edition: 5th edDescription: xxvi, 278p. 23cmISBN: 013244609X Subject(s): AdvertisingDDC classification: 659.132 CAP 1997Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Book-GN | Perpustakaan Ibnu Khaldun General Collection | 659.132 CAP 1997 (Browse shelf) | 3739 | Available | 0000004034 | ||
Book-GN | Perpustakaan Ibnu Khaldun General Collection | 659.132 CAP 1997 (Browse shelf) | 3740 | Available | 0000004035 |
Includes index
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