Disruption : overtuning conventions and shaking up the marketplace / Jean-Marie Dru.
Material type:
TextPublisher: New York John Wiley & Sons 1996Description: ix, 239p. ill. 24cmISBN: 0471165654Subject(s): Advertising agencies | Advertising -- Cross-cultural studies | Creative ability in businessDDC classification: 659.1 DRU 1996
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 659.1 DRU 1996 (Browse shelf) | 3526 | Available | 0000003813 |
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