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Public relations research : an international perspective / edited by Danny Moss, Toby MacManus, Dejan Vercic.

Contributor(s): MacManus, Toby | Moss, Danny | Vercic, DejanMaterial type: Text

TextPublisher: London International Thomson Business Press 1997Description: xvii, 315p. 22cmISBN: 0534172628 Subject(s): Public relationsDDC classification: 659.2 PUB 1997

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Item type	Current location	Call number	Materials specified	Copy number	Status	Date due	Barcode
Book-GN	Perpustakaan Ibnu Khaldun General Collection	659.2 PUB 1997 (Browse shelf)		1018	Available		0000001060

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Previous	659.2 NEW 2000 This is PR : the realities of public relations	659.2 PAR 2006 International and intercultural public relations : a campaign case approach	659.2 PRI 2002 Principles of public relations	659.2 PUB 1997 Public relations research : an international perspective	659.2 PUB 2004 Public relations : the profession and the practice	659.2 REV 2003 Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing; an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser.	659.2 SEI 1998 The practice of public relations	Next

Includes bibliographical references and index

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