Advertising management / Rajeev Batra, John G. Myers and David A. Aaker.
Material type:
TextPublisher: Upper Saddle River, New Jersey Prentice Hall 1996Edition: 5th edDescription: xiii, 754p. ill. 24cmISBN: 0133057151 Subject(s): Advertising -- ManagementDDC classification: 659.1 BAT 1996
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 659.1 BAT 1996 (Browse shelf) | 2279 | Available | 0000002398 | ||
|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 659.1 BAT 1996 (Browse shelf) | 2280 | Available | 0000002399 |
Includes bibliographical references and index
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