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The Marketing mix in action [video cassette] / produced by TV Choice Productions.

Contributor(s): TV Choice ProductionsMaterial type: Text

TextPublisher: London TV Choice Productions 1995Description: 1 video cassette (36 min.) sd., col. 1/2 inSubject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 MAR 1995 Summary: Summary: The programme introduces marketing mix as an effective strategy for selling product highlighting key areas, such as, product development, branding, distributing, packaging and advertisin. Two case studies are presented to illustrate the importa

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Item type	Current location	Call number	Materials specified	Copy number	Status	Date due	Barcode
Video	Perpustakaan Ibnu Khaldun Media Collection	658.8 MAR 1995 (Browse shelf)		8183	Available		0000009209

Colour recording system: PAL

Summary: The programme introduces marketing mix as an effective strategy for selling product highlighting key areas, such as, product development, branding, distributing, packaging and advertisin. Two case studies are presented to illustrate the importa

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