Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter.
Material type:
TextSeries: The Irwin series in marketingPublisher: Boston McGraw Hill 1998Edition: 2nd edDescription: xxiv, 630p. col. ill. 28cmISBN: 0256228779 Subject(s): MarketingDDC classification: 658.8 CHU 1998
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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Perpustakaan Ibnu Khaldun General Collection | 658.8 CHU 1998 (Browse shelf) | Available | 0000016549 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.8 CHU 1998 (Browse shelf) | Available | 0000016550 | ||
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Perpustakaan Ibnu Khaldun General Collection | 658.8 CHU 1998 (Browse shelf) | Available | 0000016551 |
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| 658.8 CES 1996 Managing marketing linkages : text, cases and readings | 658.8 CES 1996 Managing marketing linkages : text, cases and readings | 658.8 CHI 1995 Strategic business marketing | 658.8 CHU 1998 Marketing : creating value for customers | 658.8 CHU 1998 Marketing : creating value for customers | 658.8 CHU 1998 Marketing : creating value for customers | 658.8 CON 2006 Marketing that matters : 10 practices to profit your business and change the world |
Includes bibliographical references and index
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