Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: PeterContributor(s): Olson, Jerry CMaterial type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston Irwin/McGraw Hill 1999Edition: 5th edDescription: xxv, 545p. col. ill. 26cmISBN: 0256261903 Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 PET 1999
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Item type Current location Call number Materials specified Copy number Status Date due Barcode
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.8342 PET 1999 (Browse shelf) 16110 Available 0000017187
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.8342 PET 1999 (Browse shelf) 16111 Available 0000017188
Book-GN Book-GN Perpustakaan Ibnu Khaldun
General Collection
658.8342 PET 1999 (Browse shelf) 16112 Available 0000017189

Includes bibliographical references and index

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