Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublisher: London Prentice Hall, Inc. 1998Description: xxv, 635p. ill. 24cmISBN: 0131201158 Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL 1998
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.827 KEL 1998 (Browse shelf) | 18868 | Available | 0000019960 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.827 KEL 1998 (Browse shelf) | 18869 | Available | 0000019961 | ||
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Book-GN
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Perpustakaan Ibnu Khaldun General Collection | 658.827 KEL 1998 (Browse shelf) | 18870 | Available | 0000019962 |
Includes bibliographical references and index
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