International marketing : a cultural approach / Jean-Claude Usunier.
Material type:
TextPublisher: New York Prentice Hall 1993Description: xiii, 494p. ill. 24cmISBN: 0131945807Subject(s): Export marketing -- Social aspects | Intercultural communication | International business enterprises -- Social aspectsDDC classification: 658.848 USU 1993
| Item type | Current location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
|
Perpustakaan Ibnu Khaldun General Collection | 658.848 USU 1993 (Browse shelf) | 3019 | Available | 0000003277 |
Includes bibliographical references and index
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