Imms  <br/><br/>
Qualitive market research  
/ Mike Imms and Gill Ereaut. 
 - London  Sage  2002. 
 - xv, 136p.  ill.  24cm 
 - Qualitative market research (QMR) .
<br/><br/> 1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle  Includes index p.(133) - 136  The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice. 
<br/><br/><label>ISBN: </label>0761972722  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology<br/>Qualitative research
<br/><br/><label>Dewey Class. No.: </label>658.83 IMM 2002