TY  - BOOK
AU  - Imms 
AU  - Ereaut, Gill
TI  - Qualitive market research 
T2  - Qualitative market research (QMR)
SN  - 0761972722 
U1  - 658.83 IMM 2002 
PY  - 2002///
CY  - London
PB  - Sage
KW  - Marketing research
KW  - Methodology
KW  - Qualitative research
N1  - 1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle; Includes index p.(133) - 136; The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice
ER  -