Kotler  <br/><br/>
Marketing for hospitality and tourism  
/ Philip Kotler, John Bowen and James Makens. 
 - 3rd ed.. 
 - Upper Saddle River  Prentice Hall  2003. 
 - xvii, 893p.  ill.,col.  26cm 
<br/><br/> Includes index p.885 - 893 
<br/><br/><label>ISBN: </label>0131200577  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism trade--Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688 KOT 2003