TY  - BOOK
AU  - Kotler 
AU  - Bowen, John C.
AU  - Makens, James
TI  - Marketing for hospitality and tourism 
SN  - 0131200577 
U1  - 647.940688 KOT 2003 
PY  - 2003///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism trade
N1  - Includes index p.885 - 893
ER  -