TY  - BOOK
AU  - Keegan 
TI  - Global marketing management 
SN  - 0139030239 
U1  - 658.848 KEE 1999 
PY  - 1999///
CY  - New Jersey
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -