TY  - BOOK
AU  - Nero 
AU  - Patel, Neeta
TI  - Creative Business : the making of addictive stories 
SN  - 0273656716 
U1  - 658.8 NER 2003 
PY  - 2003///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Brand loyalty
KW  - Relationship marketing
N1  - Includes index
ER  -